Apparel Industry Challenges

Release time:

2023-10-17 17:18

At present, the overall consumption of global clothing is showing an upward trend. With the continuous deepening of informatization, intelligence and digitalization, transformative changes have also taken place in the clothing industry, including channel integration, intelligent manufacturing, green and low carbon, brand strategy, Consumption changes, the rise of customization, especially the rise and application of live streaming ecommerce, new retail, and smart manufacturing have led to the emergence of many new formats, new models, and new technologies in the clothing industry. For zipper companies, these new trends require We focus on the fact that only by keeping up with the latest trends in the apparel industry can we know ourselves and our enemies, stay ahead of the market, and gain first-mover advantages.

1. New trends in clothing consumption The younger generation is becoming the main consumer in this era, and they need younger and personalized products to shine through.Clothing companies are also moving closer to young consumer groups. It can also be seen from the advertising spokespersons of clothing brands in recent years that traffic has tilted towards the younger generation.

2. Personalized needs increased With the rise of the Internet, especially the rise of e-commerce and short video live , the shelf life of new products has become shorter, and the frequency of new brands has become higher and higher. In order to cater to the new market changes, clothing companies have to reshape their production and sales models and transform into more efficient production models. Clothing manufacturing is changing to a model of small batches, multiple batches, and fast delivery. For example, ZARA can guarantee new styles twice a week, and Chinese cross-border e-commerce SHEIN can even launch 1,200 new styles every day, which greatly meets the needs of different consumer group

3. Digital intelligent manufacturing In recent years, with the introduction of digitalization, the clothing industry has also ushered in qualitative changes. First, let the new The R&D and design turnover of products is faster and the cost is lower. Through the online cloud sharing joint R&D platform, it promotes contact less cooperation, brings together more domestic and foreign designers, and integrates digital market design services throughout the upstream and downstream chains of enterprises. This type of platform We will also recruit suppliers to make research and development more efficient and achieve better results.

4. Consensus on green development At present, green and low-carbon has become a global consensus, which is profoundly affecting the cost structure, competitive advantage and value logic of the industry, and determines the basic direction of future global scientific and technological progress and industrial layout.
Therefore, zippers, as an industry dependent on clothing companies, must keep up with the changes in the pace of the clothing industry, gain insights into popular hot spots in the clothing market, grasp the development trends of the clothing industry, and carry out corporate reform and innovation with a value-oriented attitude. By embracing the digital economy, reconstructing new advantages, adhering to green development, integrating into the green development system of clothing, improving the company's flexible production capabilities, meeting more personalized and fast fashion needs, connecting to the large design platform of clothing companies, and becoming their R&D and design center as a part of strengthening innovation in zipper product styles, application, etc.

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Apparel Industry Challenges

Therefore, zippers, as an industry dependent on clothing companies, must keep up with the changes in the pace of the clothing industry, gain insights into popular hot spots in the clothing market, grasp the development trends of the clothing industry, and carry out corporate reform and innovation with a value-oriented attitude. By embracing the digital economy, reconstructing new advantages, adhering to green development, integrating into the green development system of clothing, improving the company's flexible production capabilities, meeting more personalized and fast fashion needs, connecting to the large design platform of clothing companies, and becoming their R&D and design center as a part of strengthening innovation in zipper product styles, application, etc.

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